The Lifemark Story - the seal of approval for accessible, adaptable, inclusive design

The need has never been greater for our homes to be designed in such a way that they include and reflect the diverse demands of today’s consumers – including young families, older people and people with disabilities.

All over the world people are changing the way they design their homes so they work for everyone – regardless of age, stage or mobility.

We are now part of a global movement toward design features which recognise today’s changing population.  Here in New Zealand this movement is represented by the Lifemark, the seal of approval which is endorsed by the Lifetime Design.

Lifetime Design is a community inspired ‘movement’ that is leading the way to ensure that products and services are designed to meet the changing needs of people across every age and stage of life.

People spanning all sectors of our community now recognise the rapidly changing make-up of our society.  Four interrelated issues have combined to create a new social dynamic:

•    Increased awareness of health and safety at home.
•    Multi-cultural and multi-generations families living together in one home.
•    A rapidly ageing population.
•    The inclusion of disabled people in family and community life.

 

Seal of approval

The Lifemark seal of approval is both a certified trade mark and a consumer brand, and lets the public know that the product or design they are buying has achieved a specific design standard.

Products that carry the Lifemark seal of approval have been designed according to the five Key Principles of Lifetime Design and have achieved the our LifeStandards.

The Lifemark is endorsed by Lifetime Design and a wide range of community groups, business and opinion leaders. Thus it provides the consumer with confidence and peace of mind when making a significant purchasing decision.  David Russell, previous CEO of Consumers Institute, is the official Lifemark Ambassador.